Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods / Laura Daniela Bohorquez Camacho, Marcel Lichters, Pedro J. Amor
Anzeigen / Download445.12 KB
Discovery
1923032909
URN
urn:nbn:de:gbv:3:2-123456789-1165187
DOI
ISBN
ISSN
Beiträger
Körperschaft
Erschienen
Magdeburg : Otto-von-Guericke-Universität Magdeburg, Faculty of Economics and Management, 2025
Umfang
1 Online-Ressource (33 Seiten, 0,45 MB) : Diagramme
Ausgabevermerk
Sprache
eng
Anmerkungen
Inhaltliche Zusammenfassung
This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video-based methods applied in marketing research. The literature overview highlights the transformative potential of AER, including real-time, unobtrusive, and scalable applications. It identifies key tools, including Noldus' FaceReader and iMotions' Facial Expression Analysis, as significant contributors to insights in diverse contexts such as e-commerce, social media, and online platforms. The analysis also addresses theoretical challenges, such as the limitations of Ekman's basic emotion theory and the contextual dependence of facial expressions. Practical recommendations for AER use include incorporating multimodal approaches and ensuring cultural and contextual inclusivity in training datasets. Thus, the current work advances the discourse on leveraging AER for refined marketing strategies.
Schriftenreihe
Working paper series. Otto von Guericke Universität Magdeburg, Faculty of Economics and Management ; 2025, no. 02 ppn:58927368X