Monumental heritage : strategies, public relations and digital media / Prof. Dr.-Ing. Natascha Meuser, Anhalt University of Applied Sciences/Dessau

Abstract

Architectural monuments are the cultural heritage of a society that must be preserved for generations to come. The assessment and evaluation of the monument, as well as a wide public relation, play an important part in the preservation of monuments. The aim of the seminar is therefore to impart basic knowledge of press and media work. The objective is to learn instruments which assist in the preparation of printed matter, e.g. brochures, flyers or articles. The course at Anhalt University of Applied Sciences was held by Prof. Dr. Natascha Meuser (whose field of teaching is Interior Planning). One central issue of this seminar was the analysis of PR strategies with regard to world heritage, architecture and development. It is essential to acquire knowledge on methods and tools in the realm of Public Relations for excelling in the world of media. This also applies to the preservation of historical monuments since this discipline operates at the interface of building culture, architectural history and the real estate industry.