Green real estate nudges : a note on behavioral approaches to promoting sustainability in the real estate sector / Anke Hielscher
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1967098662
URN
urn:nbn:de:gbv:3:2-123456789-1196712
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Publication history
Magdeburg, Germany : Otto-von-Guericke-Universität Magdeburg, Faculty of Economics and Management, 2026
Content
1 Online-Ressource (6 Seiten, 0,24 MB)
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eng
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Abstract
This short paper examines how green nudges can be utilized to promote sustainable behavior in the real estate sector. Based on central nudge approaches, concrete fields of application along the stages of development, usage, and marketing of real estate are identified. The objective is to provide impulses for practice-oriented measures as well as to highlight the need for further empirical research.
Series
Working paper series. Otto von Guericke Universität Magdeburg, Faculty of Economics and Management ; 2026, no. 03 ppn:58927368X