Disconfirmation and satisfaction in the light of culture : an analysis for Chinese and US American consumers / Franziska Krüger. Otto-von-Guericke-Universität Magdeburg, Faculty of Economics and Management
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Disconfirmation and satisfaction in the light of culture
Discovery
716260026
URN
urn:nbn:de:gbv:3:2-40600
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Publication history
Magdeburg : Univ., FEMM, 2011
Content
Online-Ressource (PDF-Datei: [16] S., 302,38 KB)
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Language
eng
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Abstract
Series
Working paper series ; 2011,27 ppn:58927368X