How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect / Holger Müller; Eike Benjamin Kroll; Bodo Vogt

Müller, HolgerKroll, Eike B.Vogt, Bodo2025-05-282009https://epflicht.bibliothek.uni-halle.de/handle/123456789/1812820514578urn:nbn:de:gbv:3:2-387632268984Online-Ressource (PDF-Datei: 27 S., 0,19 MB)enghttp://rightsstatements.org/vocab/InC/1.0/658How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect / Holger Müller; Eike Benjamin Kroll; Bodo VogtBook